Arena, Performance CBD
Branding, Copywriting, Creative Direction, PositioningArena, Performance CBD
CBD Athletic Recovery
CBD has been a game-changer for athletes and trainers. Aside from regulating stress and maximizing oxygen delivery during peak performance, CBD is an effective post-workout supplement for unparalleled muscle recovery, joint inflammation control, and improving sleep for leg-day tomorrow.
Go Hard Or Go Home
So I put my game face on and armed the new brand with a clean strong logo, big beautiful physical performance imagery and bold headlines that leverage both the CBD gains, and the going-hard pains. I kept the same moto through the product naming process to let the new brand voice pump-up our customers from shelf to gym.
