NMU Fearless
Ad Design, Art Direction, Graphic Design, Illustration, Photo EditingNMU Fearless
Fearless
With Olaf Richter “The Boa Constrictor”, I illustrated a series of posters intended as tool for showing off the new Fearless positioning. I’m pretty sure these were never produced, but I had a great time writing and solving these Haiku-ish headlines.
Keep it Tight
Armed with 2 fearless headlines I planned my approach to solving the flagship set of 4 posters, with several more to follow once the rest of the headlines were pinned down. After some brainstorming I set my sights on a minimal and contained, tight illustration for each poster. The end result was a soft landing for some hard-hitting posters.
