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Roger B. Chaffee Planetarium

Ad Design, Art Direction, Branding, Exhibit Design, Graphic Design, Illustration, Typography

Roger B. Chaffee Planetarium

Roger B. Chaffee Planetarium

Big Bangin’

Grand Rapids Public Museum’s Roger B. Chaffee Planetarium, is a pretty magical place. Recently it went through a big update and I took the reigns on advertising art direction and design.

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Hubble, Hubble!

I knew right away that mind-blowing deep-space photography was a must, and thanks to NASA’s Hubble telescope and their massive library of public images, I had plenty.

I call it the “Citizen Astronauts” campaign, I had fun envisioning some kind of interstellar suburbia. The typeface was totally custom, and made by yours truly. I based it on a popular Avenir family member and called it Stardust, for obvious reasons.

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