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Arena, Performance CBD

Branding, Copywriting, Creative Direction, Positioning

Arena, Performance CBD

Arena, Performance CBD

CBD Athletic Recovery

CBD has been a game-changer for athletes and trainers. Aside from regulating stress and maximizing oxygen delivery during peak performance, CBD is an effective post-workout supplement for unparalleled muscle recovery, joint inflammation control, and improving sleep for leg-day tomorrow.

Go Hard Or Go Home

So I put my game face on and armed the new brand with a clean strong logo, big beautiful physical performance imagery and bold headlines that leverage both the CBD gains, and the going-hard pains. I kept the same moto through the product naming process to let the new brand voice pump-up our customers from shelf to gym.

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